If it feels like every week there’s a new product going viral on TikTok making a play for your hard-earned pennies – well, that’s because there is. The beauty industry is a big business ...

Beauty is one of the biggest categories for dupes and one of the newest brands to enter the dupe ... to some of the most ...

Shopping expert Sarah Nichole showed off 20 Dollar Tree beauty dupes that are similar to products from brands like Olay and e.l.f. cosmetics in a TikTok video. However, unlike those well known ...

Though it was more expensive than I could afford ... try to replicate C E Ferulic’s potent ingredient makeup. There are already many “dupes” for C E Ferulic, as a quick prowl through Reddit ...

The range is called DOOP because all the products in it are dupes for more expensive ... shelves of the beauty aisle on March 20, featuring products that are great dupes of brands including ...

However, Primark's 'viral' dupe, which is more than £20 cheaper than the original may be giving the brand a run ... review very affordable makeup and not just the expensive items - thank you." ...

Just like how people know that a store-brand cereal isn't actually Cheerios, beauty consumers can often tell the difference between a dupe and the real deal. With the two products coexisting for ...