Creating a natural look is simple, but the best approach isn’t to just wear less. In fact, if you don’t apply enough or if ...

It’s no wonder, then, that brown mascara is trending in 2025 – we’re deep in the age of minimalist make-up, and the ...

Gray hair is beautiful, and more people are embracing it wholeheartedly. Here, our makeup artist gives you top colors to use ...

The Game Beauty Street Fighter 6 makeup collection consists of pieces that are bright, vivid, and true to characters they ...

Many of us have experimented with a fringe at some point in our lives – and celebrities are no exception. Nicole stepped out ...

Nicole Kidman's daughter Sunday Rose, 16, made a big change to her appearance in a new family photo posted on Instagram, also ...

Johnny Depp has returned to the spotlight in a big way, revealing a dramatic transformation for his role in the upcoming thriller 'Day Drinker.' The 61-year-old actor, best known for his iconic ...

Kris Jenner had Us thinking she and Kendall Jenner had a Freaky Friday moment.

This eyeshadow quad from Covergirl makes applying eye makeup easier than ever with four neutral shades that are designed to ...

Chrome eyeliner is the latest bold makeup trend to enter the spotlight. Here's how to wear it, according to a pro.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Usha Vance has spoken out about Vice President and husband JD Vance wearing 'makeup' as fans are convinced that he has ...