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This, he claims, was the main reason behind the movie's mammoth domestic earnings of Rs 70 crore within 7 days.

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience.

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...

Cheshire-based marketing firm Rebellion Group orchestrated the strategy behind The Foundry’s debut. It included bringing in about 15 social media influencers to a preview event, where they could ...

It provides a vivid snapshot of the company through a small number of elements ... Every business should have a marketing plan that outlines an overall strategy and the day-to-day tactics used ...

With informed strategies and expert guidance, small businesses can navigate the complexities of IP in the AI age and thrive in the competitive marketing landscape.

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...

And underpinning the success of that strategy is four key elements set out in the full breakdown of the accounts released to Companies House this week. Set out in the Group Strategic Report ...

If your current marketing strategy utilizes PLG, but lacks gamified elements, try gamifying your trial program or new account onboarding process. Simplify programs into micro milestones and reward ...

The stunt wasn’t just a marketing ploy—it was an extension ... highlighted that the company’s success was driven by its product-led strategy and continued emphasis on user engagement.