As summer arrives, bringing with it the promise of sun-drenched days and carefree schedules, the marketing landscape undergoes a significant shift. For businesses aiming to connect with parents during ...

To avoid misdirecting marketing efforts and obfuscating progress, focus on tracking and reporting the metrics that align with ...

Commercial banks in Nigeria are facing strong competition from fintech companies and are now committing more funds to ...

bringing that strategy to life is another. And that's when the What comes into play. 3. Add the What For most marketers, the What comes naturally. These are all the campaigns, programs, tactics, and ...

Human interaction seems to drive conversions, despite the intense focus on AI. The post These are the marketing activities most likely to convert visitors to prospects appeared first on MarTech.

Let’s break down the four steps to becoming an effective marketer, from being simply aware of marketing to putting the ...

From market analysis to negotiation, these are the skills that will set you apart in marketing and business development ...

As the UK gears up for Big Green Week this June, Leicestershire’s universities - Loughborough University, University of ...

There is measurable value to be created by unifying marketing, communications and public affairs activities under a single ...

Explore how B2B brands can align Marketing and Sales teams to create a seamless customer experience and boost campaign ...

Running is one of the most accessible and popular physical activities worldwide; however, injuries are the main barrier to ...