Matilda Djerf seems to be angling for a rebrand after her Djerf Avenue scandal with a new brown hair colour. We investigate.

Primark shoppers have gone wild for a new collection that looks very similar to a popular influencer's brand, for a fraction ...

FASHION fans are going wild and claim Primark has ‘outdone themselves’ with their brand new Spring collection.  So if you ...

The best concealers for acne and scars in 2025 can make pimples, blemishes, and other types of acne invisible. Plus, get ...

Not only did she spot ‘exact dupes’ to pyjamas from Matilda Djerf's brand Djerf Avenue, but she even went as far to hail the new range as the ‘best Spring collection yet’. Posting on ...

Fans of the luxury brand Djerf Avenue are seriously impressed with Primark's new sleepwear range. While some might think nothing compares to Djerf Avenue's beautiful robes and cosy loungewear ...

Matilda Djerf may have found herself in a spot of hot water lately, but her cute viral dressing gown is more in demand than ever. It seems that you can't scroll through social media without ...

Finish the look off with shine spray for a glossy, smooth finish. If you’re looking for a bouncy hairdo, influencer Matilda Djerf has you covered. Whether you use a round brush or rollers, the ...

Listen: The Dyson Airwrap is definitely not a one-size-fits-all tool, meaning that certain functions will work better on different hair types. That said, when you’re choosing a dupe, focus on ...