PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

For Vivienne Westwood's debut show in Mumbai, Bhumi Pednekar opted for a printed denim jacket that she had paired with ...

Simone Ashley makes sure to not miss a beauty beat when it comes to serving up one glam moment after another. The Bridgerton ...

When Gillian Anderson revealed that she often uses lipstick as eyeshadow, we were a little confused by the trick - but our ...

For the Vivienne Westwood fashion show in Mumbai, Radhika Merchant wore an archival Vivienne Westwood corset and scarf that ...

As couples embrace more authentic wedding styles, brides are following suit with fresh-faced makeup that enhances their ...

Made for subtle enhancement rather than bold definition, 2025's favorite liners play up the lip's shape and natural color ...

In 2025, Gonzalez is “feeling chocolate frosted tones”—an edgier way to play up this shimmery lipstick finish that dominated ...

and it moisturizes while maintaining a matte, completely non-sticky finish. A Nordstrom reviewer says: “I love this lip balm. I’ve [tried] so many over the years, and this is the best.

The singer walked the—powder blue, not red—carpet for the evening’s affairs, wearing a strapless, sweetheart-necklined, ...

Kate's makeup artist revealed the secret behind her natural-looking complexion and it's a glowy foundation alternative you ...