Ulta Promising review: "I have tried all kinds of mascara and keep coming back to this one. It applies well, lasts all day, ...

A celebrity makeup artist shares expert tips on how to DIY perfect eye makeup, from prepping skin to color correction and ...

Milani Cosmetics has unveiled a reality-TV inspired campaign named America’s Next Top Primer, whereby primers are up for the ultimate glow-up title, in the place of contestants. The spot is designed ...

As well as its iconic bestsellers and a slew of celebrity fans—perhaps most famously Catherine Princess of Wales who wore the ...

Victoria Beckham's beauty brand has just launched a new skincare product that promises to leave your complexion looking fresh ...

If you’re the type of person who waits for the big sales to stock up on the best beauty products, here’s some good news: Ulta’s 21 Days of Beauty sale is here, and with it comes lots of discounts on ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable ...

While neutral make-up has often been synonymous with barely-there looks, Akuula insists that subtle doesn’t mean boring.

There's no one quite as influential as Huda Kattan when it comes to full-face glam. If that's your kinda lewk (we're talking ...

Choose creamy liners over drier options, as they blend effortlessly with your lipstick or gloss, helping to avoid any ...

In the pursuit of fuller, more youthful lips, preparation is key—especially as we age. Celebrity makeup artists emphasize the ...

Because of this, she and nearly all of the other makeup artists we spoke to said that it was best to choose a foundation that ...