Mattel has debuted the first nine Hot Wheels products from the brand’s recently announced partnership with Ferrari, the uxury ...

The Salt Lake Tribune reports on how a Ninja Warrior competitor's collection of 5,000 Hot Wheels caught the attention of ...

The newest Hot Wheels European-themed multipack is coming up, but is it any better than its predecessors? Let's find out!

The newest Hot Wheels Fast & Furious mix of five cars is a Silver Series release with two significant updates. But is that ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Weber's collection and skills caught the attention of Mattel, the toy's manufacturer ... has amassed a collection of around 50,000 Hot Wheels cars. The childhood hobby has become a source of ...

On the surface, Mattel's Hot Wheels toy cars share little common ground with the full-size automobiles crafted by Ferrari. With some 22.5 cars produced and sold worldwide each second and more than ...

In the quiet, petrol-perfumed lanes of Maranello, where Enzo Ferrari once walked and modern-day horsepower is sculpted like ...

The first Hot Wheels car. Only a few were ever made in white ... Valued at $3,000 - $4,000 In 1968, Monogram (owned by Mattel at the time) released the Red Baron. Rumor has it that the car was ...

The 499P, according to Hot Wheels’ global head of design, is the most expensive car in the collection to make. These two cars will be offered—direct to consumer—through Mattel Creations ...

Yes, that Hot Wheels ... car enthusiasm often starts young. Ferrari isn’t just selling collectibles—they’re onboarding a generation of future clients, fans, and evangelists. And Mattel?

EVP of Hot Wheels and Global Head of Vehicles at Mattel, tells Rolling Stone. “For every car we design, we have our adult collectors in mind to meet them where they are in pop culture and car ...