Both Mattel and OpenAI have emphasized the partnership's focus on safety – after all, no parent wants to see a toy spouting AI-generated slurs in front of their child.

Mattel and OpenAI have announced a collaboration to integrate advanced AI into Mattel’s iconic toy brands The partnership aims to create innovative, AI-powered products and experiences for ...

Mattel has teamed up with OpenAI to develop AI-integrated toys, set to launch later this year. This initiative focuses on creating safe, age-appropriate play experiences while addressing economic ...

Mattel and OpenAI have announced a collaboration to create the brand’s first AI-powered toy, which will revolutionize the way children play. Here’s what it’s all about and everything we know ...

Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday.

Mattel MAT.O has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday ...

06-03-2025 PREMIUM Inside Mattel’s plan to get adults to buy more toys Mattel is tapping into the booming collectibles market with Mattel Creations, the toy powerhouse’s hub for innovation.

Indeed, Trump called Mattel a country. However, he quickly said "his toys" — referring to Kreiz — would have to bear 100% duties, indicating he understood Mattel made toys.

Mattel saw net sales rise 2% in the quarter to $827 million, which sailed past estimates of $786 million. Meanwhile, gross profit was up 5% to $408 million on lower cost of sales.

The tariffs are expected to increase Mattel's costs by approximately $270 million this year. In response, the company plans to raise prices on certain toys in the U.S. where necessary.

Mattel’s loss expanded to $40.3 million, or 12 cents per share, in the first quarter. That compares with a loss of $28.3 million, or 8 cents per share, in the year-ago period.

Mattel CEO Ynon Kreiz told CNBC he does not foresee toy manufacturing coming to America. Instead, the company expects to raise prices in the U.S. to offset President Donald Trump's 145% tariff on ...