In the immediate, yes, Mattel needs a hit boy’s toy, and some of that Nerf money would certainly be nice. And yes, Mattel needs to protect the turf of analog toys in the age of digital ones, and ...

LOS ANGELES - Elliot Handler, a pioneering toy maker who co-founded Mattel and invented Hot Wheels, has died. He was 95. ... and a cap gun called the Burp gun, ...