Collection: A Tribute to Timeless EleganceMaurice Lacroix is celebrating its 50th anniversary with the launch of the 1975 Collection, a series of new timepieces inspired by the brand's heritage, ...

Maurice Lacroix was born in 1975 and has been pushing boundaries ever since. From the groundbreaking Masterpiece Square Wheel to the fan-favourite AIKON, the brand has consistently redefined how we ...

Maurice Lacroix reimagined the model for a modern-day audience, releasing the Aikon in 2016, an urban timepiece that immediately resonated with Millennials and Genzers and has since enjoyed much ...

A couple of weeks ago, the British Watchmakers’ Day occurred in London. Not only was it a day to get to know almost 45 British watch brands but also a chance for people to get their hands on one of ...

Currently, the Fears collection consists of two cores — the round Redcliff and the cushion-shaped Brunswick. Today, with Watches and Wonders and Time to Watches right around the corner and both taking ...