News

What we learned the last time we put AI in a Barbie
Mattel and OpenAI announced a partnership last week to “bring the magic of AI to age-appropriate play experiences with an emphasis on innovation, privacy, and safety.” They’re planning to announce ...
Mattel Using Generative AI for Future Barbie Line (& Other Toys)
Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the technology ...
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Have You Seen This? Online influencer recreates iconic Barbie movie dresses
Social media influencer Alexandra Louise showcases her new dress based on the movie "Barbie: Princess Charm School." (Alexandra Louise, YouTube) BARBIE WORLD — I've been a Barbie girl for as long as I ...
Mattel and Mastercard Execs on Building Brand Trust and How Greta Gerwig’s ‘Barbie’ Broadened Appeal
The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...
20 Fun Facts About Barbie You Probably Didn’t Know
You know Barbie, right? No matter how old you are, you’ve likely owned the doll at some point or known someone who has. Since debuting on March 9, 1959, Mattel’s iconic doll has been a global ...