Amati wasn't the only Mazda sub-brand to be unceremoniously given the axe. Following the Japanese Price Bubble collapse, Mazda was stretched too thin to handle all the new brands it had launched.

Flash back to 1991, as the western demand for Japan-made luxury cars was growing thanks to Infiniti, Lexus, and Acura, Mazda had been planning the establishment of Amati, which would have been its ...

So in 1991, they decided to throw their hat into the premium ring. The brand-new Amati division would serve as Mazda's luxury arm in a move that was both daring and logical given the times. A Los ...

Pit stop! We compare the Mazda 3 and Acura Integra head-to-head, revealing surprising similarities in performance, features, and driving experience to help you choose.

With the launch of the CX-90 SUV, Mazda has officially gone premium. Over nearly 30 years, the brand has made several attempts to court luxury car buyers, even launching full-on premium brands ...

Mazda also decided to create a luxury brand, Amati, in 1991. However, the economic perils that were to hit the company, forced it to cancel plans only the following year.

But what was supposed to be the Amati brand became the Mazda Millenia, a luxury sedan that came and went with little notice.

In the late ’80s, Mazda began to toy with the idea of launching its own Lexus-fighting luxury brand in the U.S. called Amati, and the Eunos Cosmo was being considered for the flagship role.

U.S. News cites high quality for Mazda's first win as Best SUV Brand. Mazda's newest SUV is the flagship CX-90, which replaces the CX-9. The brand's other SUVs include the CX-30, CX-5, and CX-50.

Mazda moves to more luxury, technology with newest SUV models There's still lots of sporty flair in the newest Mazdas, but also a big dose of premium luxury.

Mazda opened its 300th Retail Evolution store in Kansas City, Mo., a notable milestone in the automaker's journey to move its brand upmarket. Luther Mazda of Kansas City is the latest to finish ...

U.S News cites high quality as earning Mazda its first win as the Best SUV Brand. U.S. News says Ram's fifth consecutive win as Best Truck Brand is due to consistently high overall quality across ...