As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Discover why McDonald's is a strong buy amidst tough economic conditions. Explore its market share growth, margin recovery, ...

With the recent success of The Super Mario Bros. Movie & the Sonic franchise, video game fans have had it good in the theaters. A Minecraft Movie attempts to keep that streak going, but while it is a ...

Minecraft' executive Harry Elonen analyzes 'A Minecraft Movie' box office success and transmedia strategy at SXSW London ...

Subway Surfers may be headed to the big screen as Sybo hints at a possible movie adaptation, following the success of other ...

The Disney executives who made the choice to place a pause on some of their upcoming live-action remakes in the wake of Snow White's box office failure may be rethinking their strategy after Lilo & ...

Producer Sajid Nadiadwala revives multiple endings concept for 'Housefull 5' cruise ship comedy, creating first Indian film with alternate versions.

McDonald's U.K. and Ireland division named Ben Fox as its new senior vice president and chief marketing officer. In this role, Fox will lead the marketing teams in the region, oversee agency ...

The Bold and the Beautiful Spoilers for May 27 Episode: Carter Proposes, Hope's Decision Looms in Air Kannappa: Hard drive containing unreleased footage of Vishnu Manchu’s upcoming Telugu ...

To address these challenges, White Rivers Media, in collaboration with Google India, hosted a workshop to explore how movie marketing should adapt to changing audience behaviour and how makers can ...

Originally slated as a straight-to-streaming project, Disney’s live-action remake of "Lilo & Stitch" took the No.1 spot with ...

Skibidi Toilet’ has conquered YouTube. Now the franchise is set to be a blockbuster directed by Michael Bay, whose ‘Transformers’ films first inspired the viral series.