In addition to environmental benefits, minimalist packaging can enhance brand identity. A clean and simple design allows ...

In its early notes on 2025 design trends, Packaging Digest says minimalist designs are increasingly prevalent as “consumers are drawn to more modern, fresh, and authentic designs.” But ...

CASER LONDON blends minimalist design with sustainability in their MagSafe-compatible iPhone cases, offering a story-driven, ...

Packaging design has always been a critical component of product marketing, influencing consumer behaviour and brand perception. In recent years, artificial intelligence (AI) has emerged as a ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals ...

Another approach is source reduction, which involves redesigning packaging to use fewer resources. Many brands are turning to minimalist packaging designs that eliminate unnecessary layers ...