and holds an ice cream cone on a stick like a scepter." He has become the store's definitive symbol, coming to life on social media and engaging with fans in real life. Mixue could expand to the ...

The chain, which has more than 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.

It's easy to assume McDonald's is the world's largest fast food chain, but the title actually belongs to a chain without a ...

A humble shaved ice stall in Central China has expanded into an empire with 45,000 stores, here is everything to know about ...

The acclaimed pastry chef will dole out 100 of the Dipped Whisk confections at his namesake, Dominique Ansel Bakery (189 ...

MCDONALD’S has lost its title as the world’s biggest fast food chain after a little known company soared to the top as ...

as well as equipment such as refrigerators and ice-cream makers, to its franchises. Faced with weak job prospects, many Chinese might find Mixue’s business proposition palatable. The initial ...

China's Mixue Ice Cream and Tea has become the world’s biggest food-and-beverage chain in terms of the number of locations, topping McDonald’s and Starbucks. With the name pronounced as “ME-schway,” ...

The title for the most fast food outlets in the world no longer belongs to McDonald’s - and the chain that took its top spot ...