A new anniversary item reimagines Sanrio mascot My Melody as an adorable Lolita Squishmallow, just in time for the character's milestone birthday.

Sanrio is a Japanese company known for its kawaii, aka cute, characters and toy lines, such as Hello Kitty. The show focuses on My Melody and her self-proclaimed rival Kuromi, as they go through ...

Sanrio, the leading Japanese kawaii brand, launched its Valentine's Day 2025 collection for fans of Hello Kitty, Kuromi and ...