With lucrative endorsement deals, NBA stars elevate their personal brand, particularly through footwear partnerships. These shoe deals reflect both a player’s success and marketability ...

In a segment on ESPN's "First Take," former NBA big man Kendrick Perkins revealed ... While Perk never had a signature shoe deal, he did have a contract with Nike (Jordan) during his prime that ...

NEW YORK — The NBA will explore starting a new pro basketball league in Europe with FIBA — the international governing body for basketball — as its partner, NBA commissioner Adam Silver said ...

author of "A History of Basketball In Fifteen Sneakers," said Nike has the financial power to create "superheroes" to attract NBA players and target audiences. But the company's signature shoe ...

Recently, he reacted to the launch of the newest Kobe 8 Protro sneaker line in 'What The Kobe' colorway, the signature line of late NBA legend ... Phelps a pair of red shoes with intricate ...

NBA signature shoes have become a big part of the basketball world, with players and brands collaborating to create unique and innovative sneakers. These shoes are designed to showcase a player's ...

The Boston clothing brand's roster includes Shai Gilgeous-Alexander and Kelly Oubre Jr. as their signature NBA players. This is the first-ever shoe deal in Pritchard's young, but already ...

Not only is the 27-year-old Pritchard the frontrunner for the Sixth Man of the Year Award on one of the best teams in the NBA, but he also just signed a shoe deal with Converse last week.

It's not enough to pass OKC and Cleveland in this week's NBA Power Rankings, but Boston is certainly putting the league on notice. Not quite making as much noise but performing similarly well are ...

It was 12.6 seconds of madness. The Chicago Bulls trailed the LA Lakers by five points with that amount of time left on the clock, yet won an NBA thriller 119-117 after Josh Giddey's 47-foot ...