A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

Gilgeous-Alexander and Haliburton aren't just two star point guards who have driven the Thunder and Pacers to a 2-2 tie in ...

Sports coats are out and quarter-zips are in for league coaching staffs, including the two facing off in the NBA Finals.

Last summer, the Seattle Storm shared a three-photo carousel of now Las Vegas Aces guard Jewell Loyd wearing a pair of vibrant shoes. "Kicks in color," the caption read, with fitting paint canvas and ...

Oklahoma City Thunder forward Jalen Williams' player-exclusive adidas Harden Vol 9 colorway sold out, but shoppers can still ...

What I’m doing for Tyrese, NBA players will catch up five to six years from now,” says stylist Olivier Rogers, who has been ...

Caitlin Clark's Boyfriend Directs Five-Word Question to Nike originally appeared on Athlon Sports. The boyfriend of Indiana ...

The connection between Fuller and Mizzou men’s basketball coach Dennis Gates goes back a long way. The two built a ...

Jeff Teague’s bold take reignites GOAT debate, spotlighting Michael Jordan’s unmatched cultural legacy over LeBron James' ...

Former NBA player Shaquille O’Neal will pay $1.8 million to settle a class action lawsuit related to the demise of ...

Basketball and fashion have been intertwined forever. Basketball shoes have woven their way into everyday life, as being a ...

Nike has been a round for five decades. FN takes a look back at the celebrities, athletes and everyday people who helped to ...