Last summer, the Seattle Storm shared a three-photo carousel of now Las Vegas Aces guard Jewell Loyd wearing a pair of vibrant shoes. "Kicks in color," the caption read, with fitting paint canvas and ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

Gilgeous-Alexander and Haliburton aren't just two star point guards who have driven the Thunder and Pacers to a 2-2 tie in ...

What I’m doing for Tyrese, NBA players will catch up five to six years from now,” says stylist Olivier Rogers, who has been ...

The NBA's Most Valuable Player has been showing off new and different looks of his signature shoe that's dominated the court ...

The Orlando Magic forward's UNITUS brand shares Christian values through sportswear with visible Bible verses. He launched ...

Jayson Tatum was handpicked by Jordan Brand to carry the legacy—here’s why the Celtics star is seen as the face of the next ...

It was Nike’s first unisex shoe and is one of the most popular shoes for NBA players to wear during games. Players have said they like its look, which includes intricate embroidery and ...

In the early years of the league, players were not allowed to wear shoes that were too flashy or different from what others wore. The NBA wanted a clean and uniform look on the court. This rule ...

As women's basketball continues to grow in popularity, several players have turned that ... second-most worn sneaker in all of the NBA. Which means the shoe and her appeal crosses over with ...

This new crop of talent is headlined by NBA ... players bet big on themselves, with Jaylen Brown turning down tens of millions of dollars in endorsement deals to launch a shoe under his own ...