Amazon shoppers compare the Allswifit ActiveEase Sneakers to New Balance and Hoka shoes, and now they’re on sale for $28 ...

Although grass is the most unforgiving surface for tennis players, Wimbledon is largely considered the most popular tournament of the four Majors. Even more challenging is the All England Lawn Tennis ...

As the Buffalo Bills ramped up minicamp activities, sharp-eyed observers noticed a significant switch under center, and it had everything to do with the quarterback's footwear. Jo ...

The activewear company has doubled down on its running game. Our expert recommends the best Under Armour running shoes ...

Buffalo Bills quarterback Josh Allen is hinting at a switch from Nike to New Balance. He was seen wearing New Balance gear ...

Charlotte Lee is a veteran designer behind some of New Balance’s best sneakers, and it’s looking like she’s onto another sold ...

The Auburn University Football team revealed on X (Twitter) their brand new Nike uniforms ahead of the season. “Rooted in ...

At Wimbledon 2025, the tournament’s strict all-white dress code continues to shape sneaker design and brand competition.

The New Balance 471 is a new design based on 1970s models. New Balance Yes, bonafide classics like the 574 and 990 are the brand’s bedrock and likely account for a significant portion of annual ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...