Buffalo Bills quarterback Josh Allen is hinting at a switch from Nike to New Balance. He was seen wearing New Balance gear ...

Coco Gauff's line with New Balance continues to expand.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

In a surreal twist, the game is shown to be taking place in a New Balance shoe box, with a life-sized Endrick then revealed ...

As the Buffalo Bills ramped up minicamp activities, sharp-eyed observers noticed a significant switch under center, and it had everything to do with the quarterback's footwear. Jo ...

New Balance's latest golf shoe is taken for a thorough test by golf shoe expert Dan Parker. ... football and tennis, the brand has now been making golf shoes for a couple of years.

New: Boston College will become the first FBS team to wear New Balance jerseys this upcoming season. The Eagles had signed with the Boston-based company for all sports but football in 2021, while ...

New Balance re-entered the football performance market in April 2024 by unveiling new cleats and announcing the signing of rookie Marvin Harrison Jr. As of last season, New Balance did not have an ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

Marvin Harrison Jr. Joins New Balance to Reveal Its First American Football Cleats: Ahead of the top prospect's long-awaited draft day later this week.

Like the men’s line, New Balance’s women’s golf shoes combine comfort, style and performance for serious players and casual golfers alike. In fact, a few models—like the 574 Greens V2 and ...

If getting your daily steps in is a nonnegotiable part of your routine, then finding the right shoes could make or break your walk. While New Balance may have been known for its dorky, dad-style ...