BUFFALO, N.Y. (WIVB) – Buffalo-based New Era Cap announced Wednesday, July 16, that Bills quarterback Josh Allen now has an ...

Allen, who has been an endorser with New Era Cap since he entered the league in 2018, expanded his relationship with the Buffalo-based cap company. In this expanded connection, Allen added an ...

Bills' superstar quarterback Josh Allen has partnered with New Era Cap for a new job title and unique way to give back to the Buffalo community.

Buffalo Bills' Josh Allen becomes New Era's first equity ambassador and launches 'Director of Billustration' in a heartfelt community project.

Buffalo Bills quarterback and reigning NFL MVP Josh Allen has taken on the new "Director of Billustration" role at New Era Cap.

Influencer Tisha Alyn is taking on a big challenge of changing women's golf for the better — from tackling dress codes to adding tee holders to hats.

A trio of New Era baseball caps for the Angels, Astros and Rangers pulled from stores are selling on eBay for big bucks because of their mistakes.

Buffalo, New York (June 5, 2025) – New Era Cap, LLC, and Major League Soccer (MLS) today announced an agreement that enshrines New Era Cap as the Official On-Field Cap of MLS and grants the ...

New Era's 2025 MLB rollout generated massive backlash with many hats accidentally creating odd or even NSFW words.

The New Era MLB Overlap hats have led to so many jokes, so here are the 10 funniest ones besides the Rangers Tetas hat.

The MLB season always brings about new merchandise. Teams generally wear the same jerseys and hats every year, so New Era, a big hat provider for MLB, tries to be creative a lot.

The new line of New Era Clubhouse caps are available just in time for the start of spring training ahead of the 2025 Major League Baseball season.