From spring scents to fresh, new aromas, consider this your cut-out-and-keep guide to the best perfumes for 2025 ...

Full body deodorants are all the rage, and Olympic rowers, West End dancers, and I know the best one is from AKT London. You ...

Makeup guru Pat McGrath's beauty brand, Pat McGrath Labs, is launching its first face cream: Divine Skin: Rose 001 The ...

I have vivid memories of playing dress-up in my grandmother’s closet—and the finishing touch of every outfit was always a few spritzes of perfume from her fragrance tray. It’s been years ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you're on the hunt for a new springtime scent, I highly suggest giving this one a whirl. Bonus points if you pair it with a glossy, luminous complexion. Apricot skin adds a touch of sweetness ...

Ziegler says that the new partnership is a full-circle moment for her ... scents like that can take you back in time and make you feel so connected to your younger self. I have acne-prone skin ...

Between legacy labels occupying significant shelf space and a growing consumer appetite for authentic storytelling, the body-care industry is overdue for a refresh. Modern indie body-care brands are ...

Cult classic Baccarat Rouge 540, Ariana Grande Cloud, and Burberry Her all blew up on TikTok ... are known for being softer. 'Musks, or skin scents are great for situations like these where ...