Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product by the age of 10, according to Razorfish data. This generation was born ...

NITRO GEN OMEGA, a “spaghetti anime” tactical RPG blending cinematic mech battles, team management, and sandbox RPG elements, will launch in Early Access for PC via Steam this spring, ...

"Gen Alpha: A cohort of influential tweens" unveils the generation’s preferences that will reshape marketing for beauty, financial services, auto, luxury, and food brands NEW YORK, March 19 ...

The Sweet Sisterhood is made up of Haven and Koti Garza, known as the Garza Crew; Ava and Alexis McClure known as the Mighty ...

Generation Alpha was born into chaos—climate anxiety, AI everything, and a social media landscape that’s both playground and ...

Gen Alpha. The group has been shattering assumptions while uncovering the emerging trends that will guide brands in revamping their marketing strategies. Gen Alpha are more influential than any ...

Born between 2010 and 2025, members of Generation Alpha are still young, but it is crucial for brands to begin preparing for and engaging with this emerging cohort now, according to a new Mintel ...

the demographic cohort following Millennials and preceding Generation Alpha, will be the wealthiest generation by 2035, according to a recent report from Bank of America (BOA), the American ...

Gen Alpha, born after 2010, is coming of age in a world shaped by those before them. However, the reflections of Boomers, Millennials, and Gen Z handing off progress to this new generation are not ...

A newly launched book titled Generation Alpha in the Classroom: New approaches to Learning, written by Erika Galea and Olga Sayer, aims to encourage meaningful transformation within current ...

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