Pokemon GO is adding a new Mega Evolution in early April through a Raid Day event featuring special Timed Research and more ...

Born between 2010 and 2025, members of Generation Alpha are still young, but it is crucial for brands to begin preparing for ...

The buzzy new social media app Yope's focus on your private friend circle is also what made it tough for me to start using it easily. "The difference with Yope is that you're not taking photos ...

We cover a surprising form of Gen Z burnout. By Callie Holtermann I cover pop culture and Gen Z. Consider yourself lucky if you have never heard of the “coastal grandmother aesthetic.” ...

There is a lot that will happen to the Betas. Only time will tell. While Generation Alpha has been influenced by the computer it is anticipated that the one thing that will define the Betas will be AI ...

But she does not think the online trend madness will slow down anytime soon. Enter Gen Alpha, whose eyes are already racing across screens. “I think they’re going to be trend freaks,” Ms ...

Generation Beta officially arrived on Jan. 1, successors to Gen Alpha. While the name follows the conventions of the Greek alphabet, its connotation is less scholarly and more sus for some young ...

Now, Gen Z has focused its glare on ideas of affluent dressing, posting images and videos on social media of what is being dubbed the “old money aesthetic”: cable-knit sweaters tossed over ...

Pokemon Legends: Z-A's latest trailer shows off many of its improvements since Arceus, and one of Arceus' Daybreak updates should be one of them.

Gen Z, for example, is often characterised — sometimes willingly — as work-shy and entitled. Unbeknownst to them, Generations Alpha and Beta will inherit a deeply divided world. However ...