A one-of-a-kind Dallas small business is aiming to change the way you think about scent with a focus on clean beauty and the ...

Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

Let's celebrate National Fragrance Day with these highly underrated perfumes that shoppers (and this editor) can't get enough ...

Four Black perfumers from different walks of life share their passion for scent and how it enriches their personal self-care rituals.

Whether you're buying for a loved one or a gift for you, designer scents always feel like a treat. Luxury brands such as ...

As the AW 2025 Shanghai Fashion Week prepares to kick off on March 25, Chinese ethnic fashion brand EP Yaying is gearing up for the opening show. Established in 1988, EP Yaying will showcase a ...

Still, multiple people I know, from fellow editors to friends I've influenced, have received myriad "You smell incredible!" compliments whenever they're donning the DedCool magic. So when the brand ...

The luxury French fragrance brand's perfume has been reduced in a limited time sale, and it's the perfect present to pick up ...

That was, however, before Zara perfume dupes entered the scene. As a beauty expert with years of experience on the Grazia ...

Cohost of Smell Ya Later podcast Sable Yong says that we're going to see more brands and products pop up specifically for Gen A. Expect body mists, fragrances in cute packaging, and branding that ...

Don't miss today’s best 24-hour flash deals from Sephora and Ulta with 50% off Fenty Beauty lip gloss, Bella Hadid’s perfume, ...

Boots shoppers are snapping up Khloe Kardashian's new perfume and the largest size is 15% off. XO Khloé, £63.75 (was £75) at Boots, has only just launched in the UK but is already proving popular.