College mascots come in many stripes—fierce, funny, and sometimes both. And then there’s Sebastian the Ibis, the ...

a unified design system was established to manage and publicize the University’s identity. The main logo, inspired by the unique square cap which is part of the traditional student uniform, was ...

The University of Sheffield and Yorkshire Cancer Research are pioneering 10 world-leading research studies that aim to accelerate understanding of cancer and find cures that will save lives in the ...

MLB, Topps and Nike have partnered to recognize baseball's elite performers from last season with custom gold-embellished MLB logos on their jerseys that will then be used to create trading cards.

A successful brand goes beyond universal recognition. When people encounter the University, we want them to know who we are and what we stand for. To ensure we are presenting the University in a ...