PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Trends stop being trends the moment they’ve stuck around long enough to become staples. In Korean beauty, certain elements ...

Prepped with a bag of wide-ranging beauty gems, expect Kalil to experiment with her beauty looks all weekend long. She ...

Sonam Kapoor is in Japan for the Dior Fall 2025 show in Kyoto. Her first look features a tailored blazer and skirt set with ...

In every industry, there are women who are not just following paths, they are paving new ones. From tech to wellness, design ...

Sonam Kapoor arrived in Kyoto, Japan, for Dior's Fall 2025 showcase, showcasing her fashion diplomacy. She shared a sneak peek of her pre-show Dior lo ...

“The Fixing Tints are perfect for creating the most beautiful matte ombre lips, and they are truly smudge-proof!” Cho says. “Etude is not only known for their color products, but in recent ...

Miss Gigi Hadid is a classic beauty, which ultimately means (I looked it up because I say it all the time and wanted to make ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...