Trends stop being trends the moment they’ve stuck around long enough to become staples. In Korean beauty, certain elements ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Prepped with a bag of wide-ranging beauty gems, expect Kalil to experiment with her beauty looks all weekend long. She ...

bronzed and highlighted cheekbones and berry hued tinted lips that gave her the ombre lip effect topped with a clear gloss to add a finishing touch of shine to her look. Sharvari's tresses were ...

Malaika Arora has proven yet again that she is considered a bona fide diva for a good reason. The Munni Badnaam star dished ...

Sonam Kapoor is in Japan for the Dior Fall 2025 show in Kyoto. Her first look features a tailored blazer and skirt set with ...

In every industry, there are women who are not just following paths, they are paving new ones. From tech to wellness, design ...

Here, 16 eyeliner looks designed to transform your face—or simply your next makeup moment. For a more subtle look, you can ...

"Some people might think the mask overpriced, with the expensive price point purely down to that celeb endorsements, but the ...