Choosing the right shade of setting powder can feel overwhelming. So, with the help of a pro MUA, we created an easy guide ...

SHOPPING: Along with classic cult favourites, Sephora is home to the buzziest beauty buys of the moment, with trending brands like Merit, Glossier, Rare and MILK MAKEUP all under one roof.

Air Jordan 1, the celebration of which has been led by the near one-to-one recreation of the original “Bred” colorway as well ...

Everything you need to know about Cécred's entry into Ulta—plus one Cosmo editor's comprehensive review of the line.

As the number of people with sensitive skin rises, there are plenty of skincare brands out there offering to help – but far ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

We're embracing the renewed energy of spring and infusing it into our beauty routines. Shop serum-infused blush, ...

After foundation, you want to apply your concealer in a patting motion, then press it in with a concealer brush or ...

I spent a lot of time thinking about these brushes and what it was that I desired and couldn’t find,” Beckham tells Vogue.