Drake uses an owl as his logo for merchandise and OVO Sound, his record label. The end of Lamar's "Not Like Us" music video features the rapper staring down an owl and then placing it in a cage before ...

Kendrick Lamar/YouTube Camila Cabello Says Drake and Kendrick Lamar's Rap Beef Is 'So Frustrating': 'If Only You Guys Could Just Have Dinner' From him whacking an OVO owl ... up in a cage before ...

The bird symbolizes Drake’s OVO imprint, which is featured in the company’s logo and merch. Later in the video, he uses the bird imagery again, this time putting an actual owl in its cage.