Who would be willing to pay upward of $500 for Payless shoes? Hoodwinked social media influencers, that’s who. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called ...

A handful of fashion influencers paid hundreds of dollars for shoes from the budget retailer Payless after the company rebranded as the high-end "Palessi" for a day in a dramatic ad campaign.

Payless took over a former Armani store, renamed the retail location as "Palessi" and stocked the outlet with its discount-priced boots, heels, tennis and leisure shoes. Then, it invited a flock ...

Payless filed for bankruptcy in the Eastern ... heading to discount stores like T.J. Maxx to grab deals on name-brand shoes. That shift has hurt traditional retailers, even low-price outlets ...

Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift consumers' perceptions ...