While Pokémon GO is often heralded as the first “breakthrough” Augmented Reality game, the truth is that AR had relatively little to do with its success. Its position as a global phenomenon ...

Other game and media brands have been tremendously possible, of course, but Pokémon is also uniquely suited to the mechanics available to an AR game like Pokémon Go, since it’s always ...

As AR becomes the technology of Pikachu, those business-use cases will accelerate. First, enterprise developers will be able to describe their apps as something akin to Pokemon Go. Employees will ...

“Stop calling Pokémon Go AR,” say the purists. But who cares what you call something that is so successful? Just be glad it happened, and let’s figure out what it means for the AR/VR industr ...

The company today announced that a live multiplayer feature for Pokémon Go called Buddy Adventure will make its way to the mobile AR game sometime in the next few months. The feature is based on ...

And now it is adding a bunch of AR and location-based features that benefit not only its games but small third-party game developers as well. Underneath its games, Niantic operates the Niantic ...

The centerpiece of the update is Pokemon Go's new AR+ mode. As its name suggests, this is an enhanced version of the game's existing AR feature, tailored around Apple's ARKit augmented reality ...