Octavia Morgan creates clean, genderless perfumes for fragrance-sensitive consumers with a focus on inclusivity.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

But what exactly is an extrait perfume? And how are they different from the other fragrances already in your collection? Keep ...

Once seen as youthful and sickeningly sweet, the best gourmand fragrances have evolved into sophisticated, gender-inclusive ...

Want your hair to smell amazing all day? PureWow editors test the 13 best hair perfumes in the market, from Gisou to Rare ...

It is fragrance free and does not leave behind ... FAE Beauty is an Indian brand that specifically caters best cosmetic products to the diverse skin tone and skin type for Indian women. The brand uses ...

A popular perfume which shoppers have been raving about has been slashed in price at Boots. The La Vie Est Belle is currently reduced from £105 to £52.50, saving an impressive £52.50.

Whether you lean in to fruity, floral, musk — the list goes on — there’s a new fragrance option to suit every olfactory preference. From fresh takes on long-time favourites to full-on new ...

Customers have been left impressed by Next's £18 Flowers Eau de Parfum, with many claiming it easily rivals more expensive fragrances. The scent, which combines white blooms, musks, and precious ...

The longer days and promise of warmer temperatures has had our beauty writers ditching their deep, wintery scents for lighter, fresher fragrances. As to be expected, florals are a major theme in ...