Charlie Magadah-Williams, head of diversity and inclusion at Primark, said the company was looking for a variety of models for the shoot, and Elliot "really fit the bill for somebody that we were ...

In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.

For years, Primark resisted e-commerce, standing firm in its belief that its low-cost business model worked best in stores. Yet, as retail has moved towards multi-channel experiences, it has had ...