Hines was a tough customer. He demanded spick-and-span spotlessness (personally inspecting every kitchen), prompt, polite ...

Pillsbury with its Doughboy, Betty Crocker and Duncan Hines — only the latter was an actual person. Yet he personally ...

No cute mascot, no human likeness. Just a simple name in a simple font. Of the three, only Duncan Hines actually existed. Yet ...

Just a simple name in a simple font. Of the three, only Duncan Hines actually existed. Yet, he personally had nothing to do with cake mixes, cooking or baking. So, how did it happen? There was no ...

Supermarket cake mix shelves feature the Big Three. There’s Pillsbury, whose Doughboy is a cartoon character. There’s Betty Crocker; sure, her pretty face is on the box, but it’s a portrait ...

Supermarkets’ cake mix shelves feature the Big Three. There’s Pillsbury, whose Doughboy is a cartoon character. There’s Betty ...