BrAt_PiKaChU/istockphotoSandwiched between boomers and millennials, Generation X refers to the population born between 1965 ...

Blancpain created the first true dive watch in 1953, and it is now available in its original size with a steel case.

Swiss watch seller Sacha Davidoff was scrambling on Thursday to understand what new U.S. tariffs on Switzerland announced by ...

In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic entry-level race watch, but this time bigger than ever—and solar powered.

We recap the trending styles and themes of Watches and Wonders 2025, including perpetual calendars, hard stone dials, and red ...

The Fratello Talks Watches and Wonders 2025 debrief special is here ✓ We're giving you a double dose of all the novelties from the show ✓ ...

"Last week was our strongest week of the year, driven by strength in Rolex sales," Eugene Tutunikov, CEO of SwissWatchExpo, ...

While fans of “ The White Lotus ” are counting down to the Season Three finale episode, which will premiere on Sunday on both ...

If you're bored of the same old wrist checks, there's always the possibility of mixing things up with vibe shift. But rather than thinking you need to shell out on a new kettle, coloured strap watches ...

Like a rare sneaker release, Swatch has kept the retail locations secret, and the watch will only be available at select Swatch stores around the world. Specifically, those that feature a ...

An ultra-light diving watch, Formula 1-inspired timepieces and the world’s “most complicated” wristwatch are among the designs on show in Geneva this week.