In 1973 a 10X-rated fur felt Resistol cowboy hat would’ve run you about $125 (the equivalent of $820 in today’s dollars), and a basic Maxi-felt model from American Hat Company could be had for ...

Custom-sized felt or straw hats start at $450, while preshaped options range from $120 to $325. Complete the look with a Zuni- or Navajo-made turquoise pin. Hats on display at Maufrais in Austin.

Worth noting is that the fur felt cowboy hats are made using beaver, hare and grizzly fur. This is Tacchino Hat company: a family run Italian business with a legacy spanning two centuries.