A sports watch with an integrated bracelet, the new Land-Dweller sees Rolex square up against the Audemars Piguet Royal Oak.

Kristi Noem posted a video from a high-security prison in El Salvador while wearing a watch with an estimated pricetag of $50 ...

Noem was spotted wearing the flashy bling as she filmed a video in front of a cell full of inmates at the Terrorism ...

Watch experts identified the watch as a Rolex Daytona Le Mans in solid gold. The Meta CEO has been seen with numerous expensive watches in recent months. Mark Zuckerberg showed up with a Rolex ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.