A sports watch with an integrated bracelet, the new Land-Dweller sees Rolex square up against the Audemars Piguet Royal Oak. Owners of the vastly more attainable Tissot PRX might also be pleased to spot the similarities between their watch and the Crown’s latest offering.

The all-new Oyster Perpetual Land-Dweller is already proving to be one of the hardest watches to get your hands on in 2025. Designed for “well-grounded men and women who build their own destinies,” it’s also Rolex’s most forward-thinking release in years.

The new model arrives in platinum, rose gold, and “white Roelseor,” a combination of steel and white gold. All share a honeycomb motif on the dial. The watch comes in both 36mm and 40mm sizes and prices range from 13,300 Swiss francs ($15,053) for the smaller white Rolesor model to 111,500 Swiss francs ($126,198) for the 40-mm platinum version.