The headliner of Rolex’s 2025 releases is a brand-new model called the Oyster Perpetual Land-Dweller. It’s designed for “well-grounded men and women” (pun intended) and will arrive in two sizes

The Oyster Perpetual Land-Dweller combines innovative technology with refined aesthetics and is available in two sizes: 36mm and 40mm. It features a newly designed Flat Jubilee bracelet that integrates seamlessly with the Oyster case.

The new model arrives in platinum, rose gold, and “white Roelseor,” a combination of steel and white gold. All share a honeycomb motif on the dial. The watch comes in both 36mm and 40mm sizes and prices range from 13,300 Swiss francs ($15,053) for the smaller white Rolesor model to 111,500 Swiss francs ($126,198) for the 40-mm platinum version.