Beyoncé and her mother, Tina Knowles, celebrate the debut of Cécred haircare line at Ulta Beauty and its online store.

The superstar is launching her bestselling brand at the beauty retailer with in-store hair treatments and weekly events.

Beyoncé's Cécred products are now available at Ulta Beauty nationwide. The brand will also launch a new "Cécred Sunday" salon experience in stores.

In the clip shared on Instagram, the “Drunk In Love” singer smiled as she applied her Cécred Nourishing Hair Oil to her platinum blond locks.

From winning multiple beauty awards to garnering genuine praise online, Beyoncé's haircare brand Cécred has passed the public ...

Everything you need to know about Cécred's entry into Ulta—plus one Cosmo editor's comprehensive review of the line.