The term describes a cost-saving trend where, especially during harder economic times, women opt for lower-maintenance colors ...

If you’ve ever dutifully shampooed your hair only to be met with greasy roots and flaky strands post-shower, you feel my pain ...

T here’s nothing quite like walking out of the salon with a haircut you love. A new ‘do can boost your confidence and put a ...

Before you bleach, proper preparation is key to minimizing damage and ensuring the best results. “Make sure your hair isn’t ...

All the beauty and wellness retail expansions of 2025. Red light therapy device brand Solawave is entering 610 Ulta Beauty at ...

Recession hair is a trending technique that uses strategic color placement to help you go longer between salon appointments — ...

Expert tips on how to tame your frizzy hair - and what products to use - Here’s how to combat the new season hair ...

With a hydrating, strengthening and shine-boosting formula, it's no surprise the actress' hair always looks on point ...

Everything you need to know about Cécred's entry into Ulta—plus one Cosmo editor's comprehensive review of the line.

Boasting a violet hue, this affordable shampoo banishes yellow tones and unlocks brighter, healthier-looking hair ...