Sanrio is home to a plethora of kawaii mascot characters, with the iconic Hello Kitty being only one of them. Another popular mascot is My Melody, and the white rabbit is set to receive an ...

One of Sanrio's most iconic duos is coming to life for a brand-new generation of anime fans thanks to Netflix.

Hello Kitty's Sanrio is celebrating some major anniversaries in style, collaborating with the Japanese watch brand Angel Heart for new anniversary watches inspired by the characters My Melody and ...

Sanrio announced the release of new Hello Kitty and My Melody yukata and jinbei clothing for children in Japan.