SANTA CRUZ, Calif., April 1, 2025 /PRNewswire/ -- Today marks the official launch of West Coast Community Bank (WCCB), the new brand name for ... and a new logo with strong visual ties to the ...

Capitola city leaders are taking steps to address growing concerns about e-bike safety. One of the key items on the council ...

The first bike ride begins at 11 a.m. Sunday at the East Lake Village Shopping Center, 936 E. Lake Ave., Watsonville. People are encouraged to bring their own bikes, but a limited number of bikes ...

In 1999, the City Council voted to name the alley behind Frazier Lewis’ downtown confectionery: “Candy Bar Lane” (running ...

Even when companies assemble bikes in America, the parts come from a global supply chain. As tariffs force the industry to ...

Logos help with quick identification and mean something to a brand. They tell a story, build trust, signify essential elements of business philosophy, and most importantly, make brands unforgettable.

Santa Cruz’s mountain bike portfolio is massive, and some models differ only in small details. The Hightower and Bronson, for example, are nearly identical, except for their wheel size configuration.

The result is the Eidolon, a sub-22-pound, precisely engineered, made-to-order e-bike that Ponomarets creates one at a time. The Eidolon isn’t for everyone but sets a high bar for other brands.

Nelsy Cruz, the sister of former Major League Baseball player Nelson Cruz, died after the roof of a nightclub in the Dominican Republic collapsed on April 8. Nelson Cruz, who played 19 seasons in ...