Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...

After being named an All-Star for the first time in his career, Adidas has rewarded the Oklahoma City standout with his own ...

It’s safe to say this is one of the biggest weekends of Gilgeous-Alexander's career, with another significant milestone ...

Darius Garland is a big reason why the Cleveland Cavaliers have been successful this year. The Cavs guard dished on being an ...

The Denver Nuggets gathered around Nikola Jokic near the 3-point line Wednesday and belted out a rather off-key version of ...

There is a new signature shoe in the NBA, and it comes from the ... Oklahoma City Thunder guard Shai Gilgeous-Alexander. The two-time All-NBA First Team selection has the Thunder up several ...

New Sun guard Jacy Sheldon announced that she was the latest WNBA player to have plans for a signature shoe deal.

The shoes are about as unique as they come ... He'll get a break from leading the NBA's best team this weekend as he makes his third All-Star appearance.

After missing the team's last game against the New Orleans ... fans seem to be split on the polarizing pair of shoes. Since the NBA abolished shoe color restrictions in 2018, it has allowed ...

Between the Cincinnati Reds' hair policy and the Chicago Bulls' headband ban, the Yankees aren't the only ones with a history of antiquated rules.

Jaylen Brown told Sports Illustrated he thinks his issues with Nike "for sure" cost him a spot on last year's Olympic team. Brown's feud with Nike dates back to 2022, when he called out the brand's ...