That happened until Super Bowl XL. From there, the logos used were still different each year but didn’t quite feature characteristics of the location of the game itself.

The other side features the final score of the game, Steelers 21 – Seahawks 10, the Super Bowl XL logo and the year, 2005. The current minimum bid is $19,500 and the auction ends at 11 p.m. on ...

While the Super Bowl’s logo has changed dramatically throughout the years – remember the city logos? – the Roman numerals have been a constant. Except for the 50th edition of the Super Bowl.

From 1967 until today, the Super Bowl logo has changed drastically. Earlier versions of the logo featured bright colors and over-the-top fonts. In the early 2010s, the logo began featuring ...

That's why Super Bowl 40 was represented as XL — "10 from 50" — instead of XXXX. To date, the Super Bowl that has used the most Roman numerals is 38: XXXVIII. That number won't be surpassed ...

"When we developed the Super Bowl XL logo, that was the first time we looked at the letter L," NFL vice president of brand and creative Jaime Weston said at the time.

And, since the Super Bowl 50 logo ditched Roman numerals and the silver color for one year, the logo has gotten even cleaner. It’s now just Roman numerals and the Lombardi Trophy.

Simply put, "Super Bowl 50" looked better than "Super Bowl L." "When we developed the Super Bowl XL logo, that was the first time we looked at the letter L," Weston said to ESPN in 2014.

"When we developed the Super Bowl XL logo, that was the first time we looked at the letter 'L,' " Jaime Weston, the leagues vice president of brand and creative, told ESPN last year.

Well, this Super Bowl conspiracy theory is officially over. The Chiefs’ AFC Championship game victory over the Ravens ended any validity to a theory that the Super Bowl LVIII logo had been ...

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