"When we developed the Super Bowl XL logo, that was the first time we looked at the letter L," Weston said to ESPN in 2014. "Up until that point, we had only worked with X's, V's and I's.

A Steelers Super Bowl XL Champion is selling his ring to help out his high school’s football program. Defensive end Kimo von Oelhoffen, a Hawaiian native, is auctioning off his championship ring ...

When the NFL recently unveiled a busy and colorful logo for Super Bowl LX, some obvious hints might have been lacking.

The Super Bowl 59 logo, designed by Tahj Williams, combines Mardi Gras culture with NFL history. Learn about its design, creator, and more.

The Super Bowl logo conspiracy strikes yet again. After last year's NFL finale deviated from the pattern, the Super Bowl 2025 fixture has resurrected the most outlandish theory in sports logo design.

Why did the Super Bowl logo design stay the same for so long? The NFL finally brought some creativity back to the Super Bowl logo after a decade of bland designs.

The upcoming Chiefs-Eagles Super Bowl has added fuel to the fire of a popular NFL conspiracy involving the colors in the logo.

The upcoming Chiefs-Eagles Super Bowl has added fuel to the fire of a popular NFL conspiracy involving the colors in the logo.

What is the Super Bowl logo conspiracy theory? The premise of the alleged conspiracy is that the colors in the NFL's official Super Bowl logo correspond to the teams the league has chosen to play ...

The upcoming Chiefs-Eagles Super Bowl has added fuel to the fire of a popular NFL conspiracy involving the colors in the logo.

As the two teams for this year's Super Bowl is set, fans claim the Super Bowl logo theory strikes again.

Simply put, "Super Bowl 50" looked better than "Super Bowl L." "When we developed the Super Bowl XL logo, that was the first time we looked at the letter L," Weston said to ESPN in 2014.