In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic ...

A refined 39mm case, a slim profile, and a vintage-inspired dial make this one of the most effortlessly elegant dress watches ...

It serves as both Tag Heuer’s ‘entry level’ watch [a steel 41mm Formula 1 Date will set you back £1,350] and an up-market one ...

There now are eight brands selling more than $1 billion each year. Experts say it means big brands are getting bigger and ...

In local beauty brand Sigi Skin’s Sweet Sakura Collection, its Butter Glaze Lip Jelly ($32) gets a springtime makeover with a ...

Blancpain created the first true dive watch in 1953, and it is now available in its original size with a steel case.

Hamilton For Hamilton, the cutting-edge movement powered the Chrono-Matic, a watch intimately tied to auto racing history ... A PVD coating achieves a matte black finish on the stainless steel case.

Think Swatch, not Speedmaster ... The result is called Celestial, a moonphase watch that uses Christopher Ward’s 37mm stainless steel case and bracelet, but fills it with a whimsical dial ...

The watches also come on the option of a three-row stainless steel bracelet or a perforated calfskin strap ... (Daniel Craig is the OG of generating hype this way for Omega, while Swatch Group's boss ...