Futurist and former model Sinead Bovell reacts to the news, and talks about some of the labour concerns around using AI in ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

Digital models are coming for fashion’s creative industry, regardless of consumer criticisms.

it might seem like Britons know a thing or two about fashion. However, influencer Hanna Friberg of Swedish reality TV show Girls of Stockholm doesn't agree, after she was left 'offended' when ...

Gisele Bündchen appears in a fashion campaign for Marc O'Polo's spring/summer 2025 collection. In a promotional video, the ...

The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models. By Christine Hauser In two photographs taken for the fashion retailer ...

Swedish fashion giant H&M's plans to generate digital clones of 30 models using artificial intelligence (AI) for upcoming social media and marketing campaigns has provoked backlash from various ...

H&M is the latest company to pursue a trend that has unsettled some fashion industry insiders. As the use of images generated ...

SSON (meaning son of) plays on typical Swedish surnames, like Kjellsson, which “is a common worker’s name in Sweden, one that doesn’t have a very high status or is considered beautiful,” says the ...

Body cleavage on the whole, however, has seen a comeback in recent months. Zoë Kravitz on a mission to make ‘bum cleavage’ a ...